Transforming the Enterprise with IT Phase 1 DB 2 Essay

Transforming the Enterprise with IT Phase 1 DB 2 - Essay Example While the company does have its dedicated set of loyal customers, it does face threats when it comes to realising its goals of expanding its business and making an etching mark for itself on the international front. One of the main disadvantages that the company faces, is the fact that it has not expanded its reach in the virtual world, wherein their website needs a revamp, to deliver a lot more than the company overview and contact numbers! Since I am the Director of the Technical Support Team, I shall definitely look into the aspect of basically creating a more user-friendly, customer-oriented Internet approach, that would not only help my company gain in the real world, but also in the virtual one online. The basic requisite for the initiation of this idea, is to immediately make our company website a more informative, interactive and most importantly, a marketable one. In this connection, a Business Model Approach needs to be initiated from the company’s end. We have numerous business models available, like the Brokerage Model, the Advertising Model, the Merchant and Manufacturer Models. Among these, keeping in mind the strengths of the business, which lies in strong reseller network, good products and competitive product prices, it is in the best interest of the company, to follow the Merchant Business Model. This model offers the business, the ability to sell products through retailers and wholesalers or directly to the consumers, through the website. Besides this, it also possesses a brick-and-mortar real-world establishment, wherein the customers can contact in case of any